We get often asked, how wicker furniture is produced. Here is a little video that I found online that shows exactly that.
The production process is practically identical, whether we talk traditional wicker or all-weather resin wicker. The starting point is the construction of a frame, which then serves as the base for the wicker weave.
In the case of Beliani Outdoor Furniture, the frame is made from lightweight aluminum. The main advantage of this material is its resistance against corrosion. It is 100% rust free. The wicker fibers used are made from polyethylene. In an artful manner they are woven around the frame by hand. Skillful workers ensure that the weave is tight and does not shift over time.
This is just one of the Italian design leather sofas that Beliani is bringing to Canada. There are many products out there to choose from and certainly no lack of retailers for sofas and other furniture. But here is the thing: If you go to the Brick, Leon’s and the like, you are not going to spend a lot of money, but you also know, you will get furniture at the lower end of the scale. If you want a nice modern design, and don’t want to spend $5000 or more on a nice sectional, you’re most likely out of luck.
Beliani overcomes all the obstacles involved with furniture such as modern design sofas. Purchasing directly from manufacturers and selling online, cuts down on the cost significantly, and guess what, the consumer benefits by paying much less than with a conventional retailer.
Now there are drawbacks too: Beliani cannot offer a huge variety of products. The collection is limited to a few different models in only a few colours. And there are no beautifully decorated retail stores in the middle of downtown. But Beliani can offer a great customer service over the phone and online, and a 14-day full money back guarantee.